Brand & Communication strategist

I read brands for a living.

I look at what a brand is saying, what people are actually taking from it, and where the two diverge.

What makes a brand distinctive? What gives people a reason to choose it? And how does that meaning carry through communication and experience? These are the questions I sit with.

My aim is to turn what is meaningful about a business, organisation or person into a distinctive position, clear communication and an experience people can recognise, value and remember.

Independent by design.

You work directly with me from the first conversation through strategy and direction. When a project needs additional expertise, I work with the designers, creatives and specialists best suited to the work.